Communication Specialist

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Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

• End-to-end creation, management, and execution of in-app communication channels (Push Notification & Electronic Direct Mail)
• Ensures accuracy and consistency of all communications
• Exhibits creativity and comfort in writing English and Tagalog copies
• Coordinates with promotional and operational teams within Shopee to execute PNs and EDMs
• Coordinates with Marketing Operations for the backend set-up and quality assurance of communications before they are sent out
• Utilizes available data as a basis for formulating communications strategies and tactics to optimize engagement and performance
• Ensures availability during campaign live dates as required - this can at times require the Specialist to work on weekends and take early/late shifts to manage pivot executions or emergencies

• Communication - This is a highly cross-functional role, being comfortable initiating clarifying conversations with multiple PICs is essential to success
• Creative writing - The specialist must be able to write and create engaging copies that will attract users to the application
• Attention to detail - All communications should be reviewed and proofread thoroughly; they should be error-free and accurate before they are sent out
• Google Suite champion - The majority of our work is executed on trackers; it is essential to be comfortable working on G-Suite, in particular, Gsheets
• Organization - The role requires the specialist to both write copies and coordinate with stakeholders. The specialist must be organized and be good at managing their time
• Amenable to work in BGC