Business Analyst

Work shift: Monday-Friday, 8PM-5AM (PH Time)

Work setup: Remote/Hybrid (1 to 2x in a week RTO)

Work location: Ortigas, Pasig City

Timezone: US

Type: Full time

Were seeking a sharp and experienced Business Analyst to join our Data & Analytics team, spearheading insights and driving data-driven decision making for our B2B client. Youll be the bridge between client needs, actionable data analysis and marketing strategies, playing a crucial role in optimizing client marketing activities and maximizing client ROI.

Duties and Responsibilities

Collaborations

• Active engagement and collaboration with business users from all levels including senior management.
• Understand clients business objectives and pain points within their business landscape.
• Translate client needs into measurable data requirements and analysis plans.
• Present data-driven insights and recommendations to clients, influencing strategic decision-making.

Data Acquisition and Processing

• Identify and source relevant data points from various marketing channels and internal systems.
• Perform data cleaning, transformation, and manipulation to ensure data integrity and analysis readiness.
• Work with the data operation team to establish and maintain efficient data pipelines.

Data Analysis and Reporting

• Craft insightful reports and dashboards using advanced data visualization tools (Power BI, Looker Studio, Tableau, etc.).
• Employ statistical analysis techniques to uncover trends, patterns, and correlations within data.

Marketing Activities Optimization and Performance Measurement

• Track and analyze key performance indicators (KPIs) for marketing activities.
• Identify areas for improvement based on data analysis and recommend actionable optimization strategies.

Knowledge Sharing and Training

• Collaborate with Marketing and Sales teams to educate them on data-driven insights and best practices.
• Develop and deliver internal training sessions on data analysis and interpretation. o Stay up-to-date with the latest B2B marketing trends and advancements in data analytics tools and techniques.

Qualifications:

• Minimum 5 years of experience as a Business Analyst, preferably in a B2B marketing or similar data-driven environment
• Confident and comfortable in engaging with all levels of Business Users, experiences in engagement with Senior Managements (a plus)
• Proven track record of successful data analysis projects leading to actionable insights and business impact
• Strong understanding of marketing concepts, customer journey, and campaign measurement strategies
• Advanced skills in data visualization tools like Power BI, Looker Studio, Tableau or other similar tools
• Excellent communication, presentation, story-telling and interpersonal skills
• Ability to work independently, manage multiple priorities, and meet deadlines
• Strong analytical and problem-solving skills with a data-driven approach
• Experience with project management methodologies and reporting tools (a plus)

Job Type: Full-time

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Application Question(s):

• Do you have a strong understanding of marketing concepts, customer journey, and campaign measurement strategies?
• Are you knowledgeable with the following tools: Power BI, Looker Studio, Tableau
• Are you amenable to work RTO once to two times in a week?
• Expected salary:
• Are you amenable to work at Level 5 Silver City 1 Annex, Central Avenue, Ortigas East, Ugong, Pasig City?
• Are you amenable working on a night shift?

Experience:

• B2B marketing: 5 years (Required)
• engagement with Senior Managements: 1 year (Preferred)
• Project Management Methodologies and Reporting tools: 1 year (Preferred)

Ability to Commute:

• Remote (Required)