Activation Lead (West Visayas)

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This job posting will remain open until the vacancy is filled.

Department: Marketing

Line Manager: Field Marketing Zone Manager (West Visayas)

Zone: West Visayas

What this role is about

The position exists to support the Field Marketing Zone (FMZ) Manager and Territory Consumer Lead with the development of HoReCa (HRC), Leisure & Designated Smoking Area (DSA) strategy and to lead in the execution of this strategy in those channels within the assigned zone and territories.

The incumbent will develop bottom-up and manage top-down consumer activations and campaigns that will drive awareness, initiate trial, motivate repurchase and reward loyalty in HRC, Leisure & DSA channels. This will include generating action plans for Direct-To-Consumer (DTC) initiatives, taking responsibility for campaign development, end to end management, and evaluation & monitoring.

Due to the nature of the channel/s assigned, the incumbent is required to work in the evenings and Saturdays (Tuesday to Saturday work days) or across key holiday dates if necessary.

What you will do

1) Activation Strategy (HRC, Leisure & DSA)

• Assist the Field Marketing Zone (FMZ) Manager and Territory Consumer Lead in creating a strategic plan for JTIP brands within the assigned zones and territories. This involves:
  • Insight Development: Analyze various sources of information in your zone and territories. This includes studying data trends, examining competitors, and conducting field research. Your goal is to identify key challenges and opportunities.
  • Action Planning: Use these insights to develop both short-term and long-term action plans for JTI brands. Focus on designing DTC campaigns that will increase brand awareness; encourage trial, promote repeat purchase, and build customer loyalty

2) DTC Campaign Development (HRC, Leisure & DSA)

• Support relevant Brand and Field Marketing Team colleagues in building robust bottom-up DTC campaigns (including new opportunities, new product launches, visibility initiatives, and other activations) that deliver increases in Awareness-Trial-Repertoire-BUMO-Exclusivity of JTI brands.

3) End-to-End Program Management (HRC, Leisure & DSA)

• This involves responsibility for the following:
  • Deployment & Implementation: in collaboration with FMZ team colleagues, act as key representative of Field Marketing in managing overall deployment and implementation of all activations within the assigned zone and territories specific to 121.
  • Resource Management: responsible for assigned budget management and proper to optimal deployment of activation tools and materials. Establish strict management, control and compliance.
  • Third Party Activation Agencies: provide clear, strategic, actionable, value-adding feedback and directions/training to assist agencies in developing brand activation ideas/proposals. Challenge partner agencies to drive innovation and develop best-in-class output through strategic discussions.
  • Account Management: to lead the day-to-day relationship building and maintenance with key outlet owners and managers to ensure excellence in plan delivery.

4) Campaign monitoring & tracking (HRC, Leisure & DSA)

• Undertake ongoing monitoring of all campaigns under their remit, including activation effectiveness and performance to feed this data into periodic strategic channel reviews

Who we are looking for

• Bachelors Degree graduate, preferably of a Marketing / Business / Communications or Psychology/Behavioral Sciences related courses
• At least 2 years experience in Marketing,Trade/Channel Marketing, Consumer Engagement, Brand Activation, ideally with experience either in the HRC/Leisure channel itself or with brands with a significant presence in this channel (e.g. alcohol brands)
• Good communication skills - Oral and Written (English, Filipino), or local dialects is a plus
• Consumer Trendspotting and Data Gathering, Insighting and Analysis
• Activation Management
• Account and Partnership Management
• Strong communication skills (negotiation and presentation skills)
• Innovation Implementation
• Project Management and Evaluation includes budget management
• Strong understanding of TPA execution of control & compliance
• Adept with MS Office (Word, Excel & Powerpoint)
• High sense of ownership, accountability and entrepreneural skills
• Adaptable, flexible and open to change
• Problem solving and ability to analyze business situation and propose actionable solutions focusing on driving consume awareness, trial, repeat purchase and loyalty

What the next steps are

Thank you for applying! We will make sure to provide feedback within the next two weeks.