Performance Marketing Lead, ASEA

Job title: Performance Marketing Lead, ASEA

• Location: SG / Singapore / South Beach Tower

• Hybrid

• Job type: Permanent, Full time

At Sanofi Consumer Healthcare, we have one shared mission – we work passionately, every day, to ‘serve healthier, fuller lives’ now and for the generations to come.

In order to do so, we strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view.

Everything we do is centered around people’s interests – our consumers, our customers, healthcare professionals, and our employees – across the world.

We are building loved brands that serve 1bn consumers worldwide, through our key platforms: Allergy, Physical & Mental Wellness, Pain, Digestive Wellness and Cough, Cold & Flu.

We aspire to become the best Fast Moving Consumer Health (FMCH) company In & For the world and we aim to build a work environment where people can thrive, grow, enjoy and be at their best.

We drive digital transformation across ASEAN, aligning with Sanofis vision of empowering better self-care. Our mission is to optimize online customer experiences and enhance brand visibility through consumer-inspired, science-based products. Unique in our data-driven strategies and cross-functional collaboration, we elevate creativity and make health simple, helping more people take an active role in their health. Together, we are building a healthier future by helping people help themselves.

To manage Online Growth Model of portfolio with combination of Brand Management, Trade Marketing & Performance Marketing across E-Commerce ASEA. The incumbent will be responsible for developing shopper marketing strategy and execution to drive online business. This person is responsible and accountable for supporting the E-Commerce Country Lead and Teams in achieving their sales objectives by analysing and optimizing the visibility and engagement of our brands in-line with e-tailer’s digital strategies.

This individual will drive online share through digital shelf levers, creative development, content ownership and syndication, user experience (UX), search results, and the development of digital content to drive e-tailer traffic.

• Develop and manage the strategic plan for brands and stores in e-commerce, including new product development (eNPD) if applicable.

• Manage the e-commerce brand P&L and align advertising and promotional (ANP) spend with sales targets and forecasts.

• Collaborate with the E-Customer Country Lead and agency Performance Marketing Specialist to drive traffic and conversion rates through optimized media and marketing spend management.

• Conceive, plan, and execute key promotions, activations, and brand-related activities.

• Monitor pricing for Sanofi store and competitors to identify optimization opportunities.

• Coordinate with the E-Customer Country Lead and Brand team to develop and implement content across e-commerce platforms (onsite: store, SKU, PDP pages, campaign/promo banners, search banners; offsite: Facebook CPAS, Google Shopping Ads, Affiliate programs) in line with brand guidelines, ensuring content is always up to date (bundles, promos, new themes).

• Work with the E-Customer Country Lead to create in-store visibility and traffic for specific and cross-category SKUs through marketing programs, both national and channel-specific.

• Oversee customer service performance, including CRM, product discussions, sentiment analysis, reviews, and ratings to ensure operational excellence.

• Design and enhance the impact of online marketing investments through continuous improvement, measuring, analyzing, and interpreting campaign results to improve ROI for future campaigns.

• Analyze integrated traffic versus sales report performance across online sales channels.

Education:

• Graduate degree in marketing, management degree (preferable)

Experience & knowledge:

• 5+ years successful experience within a leading FMCG (Personal Care/Cosmetics) industry

• Experience working in regional/zone

• Experience in digital marketing, performance marketing, eCommerce marketing

Core Competencies:

• Strong bias for action, a high degree of personal accountability and an entrepreneurial spirit

• Track record of working cross-functionally and leading projects

• Strong analytical skills, comfortable digging under the surface to uncover insights, reach logical conclusions and recommend actions back to the business in a compelling way.

Language:

• Fluent English

Pursue progress, discover extraordinary!

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!