Digital Marketing Manager - Part-Time

Global Hola, an outsourcing startup, is seeking a part-time Digital Marketing Manager to expand our reach and enhance our marketing efforts. This role is crucial for identifying and attracting new business opportunities by developing tailored marketing strategies aimed at untapped markets. The successful candidate will collaborate closely with our leadership team to implement effective marketing solutions that drive customer acquisition and business growth.

Work schedule

• 20 hours per week
• Flexible scheduling, adhering to deadlines for deliverables
• Regular weekly meetings with the leadership team

Responsibilities

• Conduct market research to identify new potential customer segments and markets within the U.S. that are under-served by traditional outsourcing firms.
• Analyze current market trends and competitor strategies to pinpoint opportunities and weaknesses.
• Create detailed customer personas using gathered market research.
• Develop and execute a comprehensive marketing and advertising strategy targeting identified prospects.
• Propose innovative marketing tactics to attract and engage potential clients.
• Manage and update a content calendar to coordinate marketing efforts across various channels, including social media, blogs, and webinars.
• Design and oversee advertising campaigns on platforms such as Meta and Google.
• Initiate lead magnet campaigns to generate customer interest.
• Implement and refine SEO and SEM strategies to enhance online visibility and lead generation.
• Design a strategic approach to boost customer acquisition rates.
• Develop and manage a lead generation program to identify and qualify prospective clients.
• Maintain a database of potential clients, documenting interactions and feedback.
• Execute approved marketing strategies and continuously monitor their effectiveness, adjusting tactics as needed to optimize results.
• Provide regular reports on marketing campaign performance, including analytics and recommendations for future enhancements.

Qualifications

• Proven experience in coordination roles or customer service, preferably in a similar setting.
• Strong familiarity with booking systems and administrative tools; experience in an interpretation setting is a plus.
• Excellent communication skills, with proficiency in handling phone-based customer service.
• Ability to multitask and prioritize tasks in a high-demand environment.
• Detail-oriented with a focus on accuracy and efficiency.
• High school diploma required; further education or certification in business administration, communication, or related fields is preferred.

Other requirements

Computer/laptop

• Proven experience in digital marketing, with a strong track record in developing and executing marketing strategies.
• Proficient in using digital marketing tools and platforms, including content management systems and advertising platforms.
• Excellent communication skills, with the ability to craft clear and persuasive messages.
• Strong analytical skills, with the capability to interpret market data and adjust strategies accordingly.
• Ability to manage multiple tasks efficiently in a dynamic, fast-paced environment.
• Detail-oriented, with a focus on delivering high-quality work.
• Bachelor’s degree in Marketing, Business Administration, or a related field preferred.

Internet

• 10 Mbps download and 5 Mbps upload

Accessories

• Webcam
• Noise-canceling headset with mic

Work set-up

• Professional/presentable background
• Quiet and distraction-free area