PPC Campaign Manager (Google)

GrowthAssistant is currently looking for a PPC Campaign Manager (Google) to join our team. In this role, youll be responsible for building and refining ad campaigns to drive performance. Youll monitor metrics closely, adjust campaigns accordingly, and handle administrative tasks like setting up tracking tags. Reporting to the Growth Marketing Manager, youll collaborate with various teams, receive mentorship, and contribute to the growth of multiple beauty brands.

This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career.

Growth Assistant benefits include:

• Work-from-home setup
• Paid holidays
• Health insurance
• PTO
• Training opportunities

The Schedule

• 9:00 AM to 5:00 PM EST

The Role

• Develop and optimize paid search ad campaigns to enhance brand visibility and drive conversions.
• Execute daily optimizations on paid ad campaigns across search platforms to maximize profitability.
• Monitor key performance metrics such as budget pacing, CPA, CVR, and CAC to ensure campaign effectiveness.
• Manage administrative tasks including Google Tags setup and UTM tracking for accurate campaign analysis.
• Provide regular reporting on campaign performance and assist in validation and optimization testing as per client directives.

The Requirements

• 3+ years of experience managing Google Ads campaigns, encompassing both Search and Display networks.
• Proficiency in navigating and utilizing Google Analytics for campaign analysis and insights.
• Intermediate skills in Excel or Google Sheets for data manipulation and reporting.
• Strong communication skills in English, both written and verbal.
• Collaborative mindset with a willingness to embrace new ideas and approaches.

The Role

• Launching new Meta ad campaigns and conducting A/B tests to identify successful strategies for driving business results.
• Close monitoring of campaign performance, identifying areas for improvement, and implementing optimization strategies accordingly.
• Proactively suggesting new optimization practices to account teams.
• Analyzing data trends to optimize campaigns across Meta platforms.
• Creating and analyzing reports in Google Sheets/Excel for daily, weekly, and monthly client reporting.
• Testing new ad copy and assets to improve campaign performance.
• Assisting in the development of new marketing channels/platforms as needed.
• Collecting ad content, assets, and copy from various marketing teams.
• Consistently communicating with account teams through Slack, email, and video calls.

The Requirements

• At least 3 years of experience in setting up and improving paid social ad campaigns on Meta.
• Familiarity with key metrics like ROAS, CTR, CPM, and the ability to calculate them.
• Skilled in creating new reports on Excel or Google Sheets to display paid media trends across campaigns.
• Expertise in interpreting Meta platform data and offering proactive recommendations to account teams/clients for campaign adjustments.
• Monitoring and optimizing daily, weekly, and monthly ad spend budgets ranging from $10k to $100k.
• Proficient in English communication, both written and verbal, with a proactive approach to daily communication.

Job Type: Full-time

Pay: Php55,000.00 - Php80,000.00 per month

Benefits:

• Work from home

Schedule:

• 8 hour shift
• Monday to Friday
• Night shift