Marketing Officer

• Assist in the development and implementation of the marketing strategy aligned with company objectives.

• Conduct market research and competitor analysis to identify trends, opportunities, and customer preferences.

• Develop marketing calendars and coordinate campaign planning with the marketing team.

• Plan and execute marketing campaigns across various channels (online and offline).

• Track and analyze the performance of campaigns to ensure ROI and make data-driven adjustments.

• Collaborate with designers, copywriters, and external agencies to develop creative materials.

• Manage the companys website, social media platforms, and email marketing tools.

• Optimize SEO/SEM strategies to drive online traffic and brand awareness.

• Monitor engagement analytics and generate performance reports.

• Develop compelling content for blogs, newsletters, social media, press releases, and internal communications.

• Ensure brand consistency across all messaging and visual assets.

• Plan and coordinate marketing events, trade shows, product launches, and sponsorships.

• Support sales initiatives with promotional materials and lead generation activities.

• Monitor and manage marketing budgets, ensuring effective allocation of resources.

• Prepare monthly and quarterly marketing reports for senior management.

• Bachelors degree in Marketing, Business Administration, Communications, or a related field.

• 2+ years of experience in a marketing or communications role, preferably in a corporate or agency setting.

• Excellent verbal and written communication skills.

• Strong analytical and project management abilities.

• Familiarity with tools like Google Analytics, Canva, HubSpot, Meta Ads Manager, etc.

• Proficiency in Microsoft Office and social media platforms (Facebook, LinkedIn, Instagram, etc.).

• Ability to multitask and meet deadlines in a fast-paced environment.

Information :

• Company : Betrnk Inc.
• Position : Marketing Officer
• Location : Taguig, Metro Manila
• Country : PH