Associate Copywriter

• Copywriting
  • Write and edit original creative or technical copy for Skyrocket and its clients
  • Ensure all content aligns with brand guidelines and marketing objectives
  • Demonstrate versatility in tone and style to cater to diverse target markets
  • Implement efficient workflows to maximize productivity and meet project timelines effectively

• Creative Strategy and Content Development
  • Interpret client briefs accurately to deliver actionable next steps for project success
  • Establish clear and open communication among stakeholders to ensure a thorough understanding of client needs
  • Conduct in-depth research and integrate data and persuasive information into copy
  • Provide intelligent marketing rationale to support creative choices, contributing valuable insights to project discussions and overall effectiveness of campaigns
  • Align copywriting efforts with approved marketing strategies to deliver cohesive and impactful content
  • Collaborate with the team to establish and maintain a consistent creative direction across campaigns
    
• Organization and File Management:
  • Maintain systematic storage and organization of client files within designated Google Drive folders, including assets, documentation, briefs, and other relevant materials
  • Ensure proper permissions are set for all files to maintain confidentiality and data security

• Pitches and Presentations:
  • Participate in pitch presentations and brainstorming sessions, providing support and insights in copywriting
  • Assist in preparing presentation materials and communicating ideas effectively to internal teams and clients
• Industry Knowledge
  • Be knowledgeable on market developments and opportunities around the advertising, digital, creative, technology, marketing, and consulting industries
  • Stay updated on industry trends and best practices related to creative operations and project management
  • Participate in training programs and workshops to enhance skills and knowledge in operational processes and tools
  • Collaborate with team members to share insights and best practices for continuous improvement
    
• Regular Assignments
  • Scripts
  • Storyboards
  • Blog articles
  • Blurbs
  • Product descriptions
  • Social media captions and in-art copy
  • Print and digital ads
  • Email newsletters
  • Instruction manuals
  • Video scripts
  • Press releases
  • Boilerplates
  • Other copywriting needs as required

Key Performance Indicators (KPIs):

• Adherence to English grammar rules in all written content
• Demonstrate proficiency in crafting conversational and culturally resonant Filipino copy
• Adept in employing wit, emojis, memes, and cultural references to enhance engagement
• Ability to produce compelling headlines, slogans, and calls-to-action that drive action and resonate with target audience

• Adherence to internal and external brand voices and tones while maintaining consistency and authenticity
• Demonstrate proficiency in identifying and correcting copy errors, both in personal work and that of team members
• Ability to incorporate relevant keywords and search terms effectively to optimize content for search engines
• Ability to understand customer journeys to create copy that enhances user experience and guides users seamlessly through the content
• Ability to effectively manage and streamline workflows to maximize productivity and meet project deadlines
• Demonstrated resourcefulness in finding creative solutions to challenges encountered during project execution
• Percentage of tasks and deliverables completed on time and within scope across various projects
• Ability to take command in group situations and collaborate effectively with the team
• Demonstrated interest in learning new skills and attending internal or external trainings

Requirements:

• 1-2 years of relevant experience in the same field is preferred. However, fresh graduates or undergraduates with a strong portfolio are encouraged to apply.
• Proficiency in Google Suite, especially Google Docs, for collaborative writing and editing
• Familiarity with project management tools like Clickup for efficient task management and collaboration
• Strong design portfolio showcasing proficiency in copywriting for marketing materials, particularly for social media platforms
• Commitment to meeting deadlines and delivering work on schedule
• Openness and responsiveness to constructive feedback
• Collaborative mindset with a proactive approach and being initiative